Fundraising for Giving Day During COVID-19

Strategies for an Impactful Giving Day during COVID-19 Webinar

In light of event cancellations and increasing mandates to mitigate the potential spread of COVID-19, we understand the new challenges and possible implications that Giving Day participants are experiencing. Now more than ever, it's vital to be able to connect with your supporters amidst these rapid changes and continue providing necessary services to your community. Topics in this webinar include how you can leverage social media, utilize fundraising tools, and continue to engage your community at this crucial time. 

Watch Recording | View Slides

Social Media

  • Acknowledge the situation on social media, even if your nonprofit does not directly serve those impacted
  • Engage with your supporters via a Facebook Poll or Instagram Poll
  • Create an "I give on Giving Day because..." sign and have people take selfies, post on social media, and tag your nonprofit
  • Have staff or volunteers do a social media takeover to share a day in the life of your nonprofit and remind followers to give on Giving Day
  • Update your followers on your fundraising goals throughout the day. Post regularly with stories or fun facts. Give your followers a reason to care, share and donate!
  • Consider a safe dare or challenge to engage your followers. For example, if you reach 50 donors, your ED will get a pie in the face or dye their hair a fun color! 

Peer-to-Peer Fundraising

  • Add P2P fundraisers via your Giving Day Dashboard, and encourage supporters to sign up via social media 
  • Ask volunteers to pair up with a P2P fundraiser and share it out on the fundraiser's behalf - that's one fundraiser with twice the reach!
  • Encourage your P2P fundraisers to ramp up sharing on social media
  • Offer a small prize to the fundraiser that raises the most. It can be as simple as a t-shirt or free membership to your organization! 

Email Communications

  • Like on social media, acknowledge the situation with your supporters and check-in to see how they are doing
  • Be direct with your asks and help donors understand what the funds are going towards. Remember, that keeping the lights on is still a worthy cause to fundraise for! 
  • Offer an alternative for those that can't give right now: Like, follow, subscribe, share!

Virtual Events

  • Go Live on Facebook to engage with supporters in lieu of an in-person event
  • Host an AMA (Ask Me Anything) on Facebook Live to engage with supporters
  • Create an online trivia or game show to host on Giving Day via Facebook LiveOffer a virtual tour, performance or storytime via Facebook Live
  • Make sure to let your supporters know in advance when you're going live so they know when to tune in!


  • Ask volunteers to make thank-you calls throughout the Giving Day
  • Give donors (that have opted to make their donation public!) a special shoutout on social media
  • Remember: The way to get your first gift is to ask, and the way to get your second gift is to say thank you!